Apple Cuts Jobs in Global Sales Division Amid Major Reorganisation
Apple Inc. has eliminated dozens of jobs within its global sales division as part of a restructuring effort aimed at simplifying how the company manages its relationships with businesses, schools, and government agencies.
This marks one of the few instances of layoffs at Apple — a company known for avoiding mass job cuts even during industry downturns.
What the Restructuring Means
The restructuring is designed to:
- Streamline Apple’s enterprise sales operations
- Reduce overlap between teams that serve business and institutional clients
- Improve coordination across markets
- Boost efficiency in global sales strategies
Many of the affected employees worked in roles focused on managing partnerships and procurement for organisations using Apple hardware and software.
Why This Move Is Significant
Unlike many of its tech rivals, Apple has:
- Avoided mass layoffs during the pandemic
- Kept hiring slow and controlled
- Relied more on natural attrition instead of workforce cuts
Therefore, even though the number of roles eliminated is relatively small compared to industry-wide layoffs, it represents a notable shift in Apple’s typically stable employment approach.
Broader Context: Tech Industry Cuts
Apple’s restructuring comes at a time when:
- Major tech companies (Google, Amazon, Meta, Microsoft) have announced repeated layoffs
- Enterprise sales models across the tech sector are being redesigned to focus on AI, automation, and efficiency
- Organisations are tightening budgets amid economic uncertainty
Apple’s move appears to align with an industry-wide focus on making enterprise divisions leaner and more operationally efficient.
What Happens Next
Apple has reportedly:
- Offered some affected employees the option to reapply for other roles
- Provided transition support to those leaving
- Reorganized teams to consolidate business and institutional client operations
The company has not issued an official public comment on the cuts.
